We provide this notice at or before the point at which we collect your personal information (Cal. Civ. Code § 1798.100(a); 11 CCR § 7012).
You may opt out of sale and sharing through the “Do Not Sell or Share My Personal Information” link on each Site or the request methods in the Policy.
For full details, see our California Consumer Privacy Policy, linked in the footer of the Site you are using.
| Category collected | Purposes | Sold or shared? | How long we keep it |
|---|---|---|---|
| Identifiers (name, contact information, date of birth for season pass holders, birth month and day (for Birthday Club members), online identifiers, device identifiers on guest Wi-Fi) | Fulfill purchases, reservations, and orders; accounts and customer service; season pass, membership, and loyalty programs; operational messages; marketing for any of our brands (texts where you opted in); personalization; research and product development; security; legal compliance | Online identifiers are shared with advertising partners (and may be “sales” as the CCPA defines them); other identifiers are not sold or shared | For our business, accounting, and legal purposes; marketing contact information until you opt out or request deletion; account information while your account is active |
| Customer records (billing and payment card information, collected without the card security code) | Payment processing | No | Card details are not stored on Company-managed servers; reservation payment data only as long as needed to service the stay |
| Commercial information (purchases, orders, reservations) | Fulfill and service your transactions; season pass, membership, and loyalty programs; personalization and recommendations; research, analytics, and product development | No | For our business, accounting, and legal purposes |
| Internet or other electronic network activity (including chat content and guest Wi-Fi connection details) | Measure, analyze, and improve the Sites and our marketing; personalization; advertising; operating and securing guest Wi-Fi | Website session and online activity are shared with advertising partners, which also collect online identifiers and activity directly through technologies embedded in the Sites. Guest Wi-Fi connection details are not sold or shared. | Only as long as needed for those purposes |
| Audio, electronic, or visual information (submitted photos, season pass photos, ride and attraction photos and video, on-premises security cameras) | Display of submissions and use in our marketing under the submission terms; pass administration; ride and attraction photo and video programs; security and safety | No | Submitted photos until you request removal; pass photos with the pass records; once face matching launches, ride photos and video 24 hours unless matched to a guest, then for as long as the guest has an account; camera footage approximately 30 days |
| Biometric information (face templates, also called facial scans), when ride photo face matching is in operation | Provide and administer our ride and attraction photo and video programs, including finding photos and video for guests who choose face matching | No | Face templates from ride photos and video: within 24 hours. Selfies and the face templates made from them: until the guest deletes their account or asks us to delete them |
| Sensitive personal information: account login credentials; a known minor pass holder’s name and date of birth; face templates, when ride photo face matching is in operation | Maintain and secure your account; administer the season pass; provide and administer our ride and attraction photo and video programs | No | Credentials while your account is active; minor pass information with the pass records; face templates on the schedule in the biometric information row above |